Thursday, March 11, 2010

Masbirim: On the right track

The latest project from Israel's new ministry of public relations - Masbirim - is getting ripped up all over the place, but I actually think it's clever. The UK's Telegraph doesn't seem to like it very much, but I would say the fact that this is getting foreign coverage is a good thing. Europeans need to understand how Israelis see them - safe from the bombs and bullets of fanatics, smug and self-assured in their moral superiority and reflexively anti-Israel.

I think the vehicle of parody and humor to deal with issues of such gravity is an inspired choice - a very Israeli choice. Precisely because the Europeans are irked and off-balance by the suggestion that they're out of touch with reality, Masbirim should press its advantage. I think the settlers should do a parody of themselves, as perceived in the Western media. The reality on the ground has become increasingly disconnected from the perception of this reality in the global news media. Confronting this hostile environment with reason and facts is insufficient to change the dynamics of debate, and further instills and legitimizes the opposing narrative. Parody on the other hand... as I said, an inspired choice.

1 comment:

  1. the Times seems to have more of a sense of humour - generally I find them to be fairer to Israel than the Telegraph which is more sanctimonious


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